Digital and print media designed while working as a marketing representative for Mayhugh’s Medical Equipment 2016 to present. My position at Mayhugh’s Medical Equipment allows me to experiment with print, digital marketing, branding, and advertising. Challenges arise when considering that the primary customer demographic are elderly (60+years old) individuals. This limits our customer audience when it comes to web engagement. However, we have found limited success in aiming marketing and online review campaigns toward local customers using printed flyers directing them to our Google and Facebook pages. The best part has been getting the opportunity to develop and execute marketing strategies, modernize brand image, and experiment with print layout while working in a mostly foreign (to me) industry such as healthcare.
