Personal Brand Projects

Over the years I have used personal branding projects as a means of exploring the sense of self through icon and symbol. These are some examples of logos and print material created for studio projects and various entrepreneurial undertakings. For many of these I used the iconography of the arrow or ‘fletching.’  Fletcher is an anglicized version of the Celtic trade name ‘Mac an Leister’ or ‘Man of the Arrow.’ “Alta Pete” is Latin meaning, ‘Aim for High Things’ from the Fletcher coat of arms.

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